Factors Influencing the Consumption of Soft Drinks in Bengaluru Metropolitan

Authors

  • Sediq Omar Roshan Department of Agribusiness Management, SZU Khost, AFGHANISTAN.
  • Saifullah Mangal Department of Horticulture, Agriculture Faculty Shaikh Zayed University, Khost, AFGHANISTAN.
  • Hakimullah Abid Department of Horticulture, Agriculture Faculty Shaikh Zayed University, Khost, AFGHANISTAN.

Keywords:

Soft drinks, Consumer Preference, Influencing factors, product features, non-alcoholic drinks

Abstract

Soft drink is more favourite refreshment drink compared to tea, coffee or other beverages. The total soft drinks market is estimated to be more than 280 million crates a year and the market is highly seasonal in nature with consumption varying from 25 million crates per month during peak season to 15 million during off-season. Bangalore being the fastest growing city of India, the research on consumer preference for soft drinks survey of 95 consumers was undertaken in selected diverse localities of Bengaluru Metropolitan. Factor analysis was used to define variability between observed correlated variables in terms of potentially lower number of unobserved variables called factors. The result of the study revealed that products features (factor 1) with variables like “refreshment ”, “taste” and “availability of soft drinks” had Eigen value of 2.063, meaning that, “refreshment ”, “taste” and “availability” were substantially loaded on factor 1, considered major influencing factor followed by factor 2 and factor 3  respectively.

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Published

2022-06-26

How to Cite

Sediq Omar Roshan, Saifullah Mangal, & Hakimullah Abid. (2022). Factors Influencing the Consumption of Soft Drinks in Bengaluru Metropolitan. International Journal for Research in Applied Sciences and Biotechnology, 9(3), 268–273. Retrieved from https://ijrasb.com/index.php/ijrasb/article/view/429

Issue

Vol. 9 No. 3 (2022): May Issue

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Articles

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