A Study on the Effect of Advertisement on Consumer Behaviour of Lifestyle
DOI:
https://doi.org/10.31033/ijrasb.9.1.26Keywords:
Consumer behaviour, online shopping, revenueAbstract
Online shopping is one form of non-store patronage medium and the reason customers are moving towards online shopping is that they are getting several benefits from it. Further advertising is one of the largest generators of revenue in the world economy. It generates employment directly and indirectly and influences a large section of people. An advertisement interest entices intrigues and entertains and creates a lifestyle.
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